Building Better
TV Apps on Roku:
Tips From The Pros

Marija Petrova, Marketing Specialist

25/04/2023 • 10 min read

Are you an aspiring developer looking to create a successful TV app for a Roku device? Look no further!

In this blog post, we’ve compiled a list of top tips to help you go from zero to Roku hero.

Whether you’re new to Roku development or want to enhance your expertise, these tips from our developers will provide you with valuable insights into the key factors involved in TV app development.

So, let’s get started!

Get familiar with OTT

Understanding OTT is important as it is a key delivery mechanism for TV apps.

Explore the key factors in TV app development. There are various factors to consider when developing a TV app, such as UI/UX design, content delivery, and compatibility with different devices. Understanding these factors is essential for creating a successful app.

1. Get a Roku device

Roku is a popular platform for TV apps, and having a device to test your app on can be helpful for troubleshooting and optimizing the user experience.

2. Don’t look at the Direct Publisher option

Direct Publisher is a Roku tool that allows you to create a TV app without coding. However, as a developer, it’s better to learn and understand the underlying code rather than relying on a tool that may limit your app’s functionality.

3. ReLearn SceneGraph & BrightScript (and learn it from scratch)

SceneGraph and BrightScript are programming languages used in Roku app development. If you’re new to Roku development, it’s important to learn these languages thoroughly.

4. Read the Roku documentation

Roku has extensive documentation on app development that can be helpful for troubleshooting and understanding how to implement different features.

5. Run samples from GitHub

Roku provides sample code on GitHub that you can use to learn and test different features.

6. Google it! (but don’t expect too much)

When seeking information on Roku development, search online for resources and participate in the Roku Developer Community. While documentation may be limited, don’t give up easily. Stay persistent, use your problem-solving skills, and experiment until you find a solution.

7. Deploy, Test, and Debug Thoroughly

Testing and debugging are essential for ensuring your app is stable and functional. New: It’s important to thoroughly deploy, test, and debug the application to ensure it works properly and that any issues are fixed before it’s released to end users.

8. Don’t lose your focus- TV developer’s term but you will use it soon

“Don’t lose your focus” is a term commonly used in TV app development and refers to the importance of maintaining a clear and consistent user experience throughout the app.

Keep learning

Building better TV apps on Roku requires attention to detail and a deep understanding of the platform’s capabilities. By following these tips, you can create high-quality apps that provide a seamless and engaging user experience. From optimizing graphics and animations to incorporating the latest technology and features, there are many ways to elevate your app above the rest. With the right approach and mindset, any developer can build a successful TV app on Roku and reach a broad audience of viewers. Keep learning and experimenting, and you’ll be well on your way to creating the next big thing in the world of streaming TV.

We’ve built 180+ streaming apps across mobile and Connected TV, including a gaming streaming platform that needed to survive extreme live event traffic. QA architecture for CMS-driven platforms is something we think about a lot right now. If you’re working through the same questions, we’re happy to compare notes.

Building Better
TV Apps on Roku:
Tips From The Pros