Innovation Lab
We build it before you ask
The Innovation Lab is where we explore what sports streaming and fan experience could do next, then build working versions to find out. Real prototypes you can tap through, made in the same native stack we ship at tier-1 scale.
Bring us an ideaWhy the Lab exists
We like to get to the question before anyone writes a spec. The Innovation Lab is where we test product ideas before they turn into anyone’s client ticket. We pick the parts of streaming and fan experience that still feel harder than they should, and we build something to find a better way.
The Lab is a small R&D team: our lead UI/UX designer, senior developers and 2Coders leadership. The people who sketch an idea are the same people who build it.
How an idea moves through the Lab
Every concept on this page traveled the same six stages, from a sketch on a whiteboard to something running on a real device.
Ideation
It starts with an itch. A problem a client keeps running into, a pattern we've watched break on matchday. We shape it into something worth building.
Validation
Before a line of code, we pressure-test the idea against the market. Does this solve a real problem, or just a fun one?
Prototyping
We build the first working version. Clickable, real, rough where it needs to be. Enough to put in front of people and watch what they actually do with it.
Tech Enabling
What it takes to run at tier-1 scale, which SDKs and players it leans on, and what the architecture has to survive when traffic spikes.
Testing
Real users, real devices. We refine based on what happens, not what we hoped would happen.
Delivery
The concept ships, into one of our products or into a client's app. Then we watch how it performs and keep tuning.
In the Lab right now
Here's what we're building today. Tap into any concept to see how it works and where it could fit.
Sports Universe
Our most ambitious sports concept. Live clips turn 15-second hooks into longer sessions, player pages put athletes at the centre, and a personal agenda with alerts ties it all together, across devices and sports.
View full screenSports Stats & Multi-view
Switch camera angles mid-play while live match stats run alongside the stream. A concept for handing fans the director's chair.
View full screenSports EPG
A programme guide built for sport, where live, replay, and scheduled content sit together the way fans actually scan a matchday.
View full screenPlayer Detail
One player, one screen: live updates, match context, highlights, and full stats, without digging through menus.
View full screenStack & Snips
A faster way to browse. Quick previews and a stacked browsing pattern that helps fans find something to watch in seconds.
View full screenAI Smart Search
Search that meets viewers halfway. Trending prompts get people started, Lumi answers with a row of picks that fit the mood, and a full chat is there only for those who want to go deeper.
View full screenNon-Playable Ads
Ad formats that never stop the stream: product screensavers when the screen is idle, flexible home banners, subtle in-player branding, and promos that match what's on.
View full screenOne honest note
The concepts here are our own. For clients, we run the same six stages on their product, and that work stays under NDA.
Got a "what if"? Bring it to the Lab
Book a 30-minute Lab session with our lead designer and a senior developer. Tell us the idea or the problem you keep running into. We’ll show you related concepts and how we’d test it.
Featured product
Arena, built for matchday
Arena brings fixtures, live scores, highlights and content into one branded fan experience.
Explore Arena