Accelerating Streaming with Mux Video Player and Analytics in Velvet
In the world of online video delivery, time is everything. The longer it takes to launch a product, the more opportunities are missed. But getting a high-quality streaming app to market quickly can be a challenge, especially when dealing with the complexities of integrating video players, analytics, and ensuring seamless performance across multiple platforms. That’s where our partnership with Mux comes into play. The Challenge Many companies face a critical bottleneck in the development process—integrating video players and analytics systems that are both reliable and scalable. This integration often requires significant time and resources, which can delay launches and increase costs. These delays can be excruciating when trying to stand out in a crowded market, where user experience is key to retaining viewers. Why It Matters Viewers expect flawless streaming experiences with minimal buffering and high-quality playback, regardless of the device they’re using. Failing to meet these expectations can result in high churn rates, damaging both your reputation and bottom line. The pressure to get it right from day one can be overwhelming, especially when the technical complexity of integration slows down your team and delays your time to market. Our Solution At 2Coders, we’ve simplified this process through our integration with Mux. By embedding the Mux player and analytics directly into our SDK-based frontend apps, Velvet, we’ve created a pre-integrated solution that drastically reduces the time it takes to launch a streaming service. This integration offers reliable, high-quality video delivery with real-time performance insights, allowing you to focus on your content while we handle the technical complexities. But our collaboration with Mux goes beyond just integration. We’ve also developed a Mux video WordPress plugin, making it easier for content creators and developers to integrate Mux’s video services directly into their WordPress sites. This plugin streamlines the setup process, giving you access to the same powerful video infrastructure without the need for extensive development work. Our pre-integrated solutions offer a significant advantage for companies looking to get their streaming platforms up and running quickly. The rapid time-to-market reduces costs and ensures that your streaming service can launch with confidence, knowing it’s backed by industry-leading technology. Whether you’re targeting a global audience or niche markets, our Velvet platform, powered by Mux, ensures that your viewers get the best experience possible.
2Coders & NPAW: Pre-Integrated Analytics for Faster Streaming Solutions
At 2Coders, we focus on improving the streaming experience through intuitive and efficient applications. Our partnership with NPAW brings advanced analytics to our Velvet platform, offering valuable insights and better performance for streaming service providers. Key Benefits 1. Improved Viewer Experience NPAW’s analytics provide insights into viewer behavior, helping us deliver a smoother, more personalized streaming experience on any device. 2. Reliable Performance By monitoring performance metrics, NPAW helps us quickly identify and resolve issues, ensuring your streaming service runs with minimal disruptions. 3. Data-Driven Decisions NPAW’s analytics offer comprehensive data that helps you make informed decisions about content and strategy, optimizing your service for better results. 4. Scalable Solutions Our combined technology is flexible and scalable, adapting to your business needs as you grow, ensuring consistent quality and reliability. How We Achieve This Seamless Integration: We’ve fully integrated NPAW’s analytics into Velvet through our SDK model, enabling a unified and efficient deployment process for service providers. User-Focused Design: Our platform prioritizes an intuitive, engaging experience, enhanced by NPAW’s data-driven insights to refine and optimize the service continuously. Future-Ready: We incorporate the latest in video technology and analytics, ensuring our solutions are always up-to-date and effective. Who Benefits? Broadcasters and Content Owners: Deliver high-quality content with real-time insights and performance optimization. Sports Leagues and Event Organizers: Stream live events with low latency and high reliability, enhancing viewer satisfaction. Independent Content Creators: Access scalable, cost-effective solutions that grow with your audience. Streaming Service Providers: Benefit from a comprehensive solution that covers video delivery, user interface design, and more.
2Coders and FX Digital: A Unified Solution for Dual-Screen Experiences
The collaboration between 2Coders and FX Digital marks a new chapter in delivering dual-screen solutions that address the growing demands of modern consumers. By combining our expertise in native app development with FX Digital’s focus on connected TV apps and automation, we’re offering a unified approach that simplifies the complexities of multi-device interaction. Streamlining Multi-Screen Interaction 2Coders has long been recognized for its ability to create robust native apps that perform consistently across mobile devices. These apps are designed to provide users with a reliable and engaging experience, whether they’re interacting with content on a smartphone, tablet, or other mobile devices. FX Digital complements this capability by bringing its expertise in connected TV apps. Their strength lies not only in developing high-quality TV apps but also in their use of automation to streamline the development process. This automation ensures faster deployment and reduces the likelihood of errors, providing a smoother path from development to launch. Through this partnership, we’re able to deliver a cohesive solution that bridges the gap between mobile and connected TV screens. This integrated approach allows companies to offer their users a seamless experience, whether they’re switching between devices or using them simultaneously Addressing Challenges with a Joint Solution Many companies need help with trying to ensure a consistent experience across different screens. These challenges can hinder user satisfaction and overall engagement from synchronization issues to varying user interfaces. Our partnership with FX Digital addresses these concerns directly. By working together, we’re able to offer a solution that brings together the best of both worlds. The native apps developed by 2Coders ensure that users have a consistent experience on their mobile devices, while FX Digital’s connected TV apps provide a high-quality experience on larger screens. The automation processes employed by FX Digital further enhance this offering, allowing for faster and more reliable development cycles. This joint solution is particularly valuable for companies looking to expand their digital presence across multiple platforms. By leveraging the combined expertise of 2Coders and FX Digital, businesses can overcome the common challenges associated with multi-screen experiences and deliver a unified product to their users.
Meet our team at IBC 2025
12 – 15 September 2025 RAI, Amsterdam Meet our team at Hall 5 Booth 5.B10 Book a Meeting Contact Us Book a Meeting Contact Us COME FOR THE DEMO, STAY FOR THE IDEAS From SDK-powered front ends to interactive prototypes, we’re bringing real solutions to IBC. Whatever you’re curious about, our team will be there for it. David Santana Co-Founder & CEO Dailos Medina Co-Founder & CEO Romy Suárez Global Sales & Alliances Manager Sofya Nikifaravets Marketing Specialist Karen Gallego UI/UX Designer Andrej Lotski Senior iOS Engineer COME FOR THE DEMO, STAY FOR THE IDEAS From SDK-powered front ends to interactive prototypes, we’re bringing real solutions to IBC. Whatever you’re curious about, our team will be there for it. David Santana Co-Founder & CEO Dailos Medina Co-Founder & CEO Romy Suárez Global Sales & Alliances Manager Sofya Nikifaravets Marketing Specialist Karen Gallego UI/UX Designer Andrej Lotski Senior iOS Engineer David Santana Co-Founder & CEO Dailos Medina Co-Founder & CEO Marija Nikolova Marketing Lead Romy Suárez Global Sales & Alliances Manager Karen Gallego UI/UX Designer Andrej Lotski Senior iOS Engineer Copyright © 2025 2Coders. Facebook-f Instagram Linkedin-in Contact Legal notice Cookies
How Our Partnership with Synamedia Can Solve Your Streaming Challenges
As the demand for streaming services continues to rise, viewers expect high-quality, secure, and personalized content on any device, anytime. At 2Coders, we’ve teamed up with Synamedia, a leader in video technology, to meet and exceed these expectations. The Power of Collaboration At 2Coders, we excel in creating user-friendly streaming applications. By partnering with Synamedia, a global leader in video technology, we combine robust technology with intuitive design to offer a comprehensive solution for streaming service providers. What Does This Mean for You? 1. Superior Streaming Quality At the heart of any great streaming service is the quality of the video delivery. Synamedia’s advanced technology ensures that content is delivered smoothly and efficiently, reducing buffering and lag. By integrating this technology into our applications, users can enjoy a seamless streaming experience, whether they’re watching on a smartphone, tablet, smart TV, or console. 2. Enhanced Security Security is a major concern for content providers. Synamedia’s industry-leading content protection solutions safeguard your content from piracy and unauthorized access. This means that whether you are a broadcaster, a sports league, or an independent content creator, your valuable content is protected. 3. Scalable Solutions The streaming industry is diverse, with varying needs from large broadcasters to niche content providers. Our partnership offers scalable solutions that can grow with your business. Whether starting small or expanding your reach, our technology can adapt to your needs, ensuring a consistent and reliable service. 4. Personalized Viewing Experience Today’s viewers expect personalized content recommendations. Synamedia’s data analytics and AI capabilities allow for sophisticated viewer analysis, enabling personalized recommendations that enhance viewer engagement and satisfaction. Integrated with our user-friendly applications, this means a more engaging and tailored viewing experience for your audience. How We Achieve This Integration of Technologies: By integrating Synamedia’s video technology with our application development, we create a unified platform that offers both high performance and ease of use. Focus on User Experience: Our applications are designed with the end-user in mind, ensuring an intuitive and engaging interface. This is paired with Synamedia’s backend technologies to provide a robust and reliable streaming service. Future-Ready Solutions: We are committed to staying ahead of industry trends, incorporating the latest advancements in video technology and AI to improve the streaming experience continuously. Who Can Benefit? Broadcasters and Content Owners: Deliver high-quality, secure, and personalized content to your audience, ensuring a premium viewing experience. Sports Leagues and Event Organizers: Provide live streaming of events with minimal latency and maximum security, enhancing viewer engagement and protecting your valuable content. Independent Content Creators: Access scalable and affordable solutions that grow with your audience, ensuring your content is always delivered efficiently and securely. Streaming Service Providers: Benefit from a comprehensive solution that covers everything from video delivery to user interface design, ensuring a top-notch service for your subscribers. Conclusion Our partnership with Synamedia is more than just a business agreement; it’s a commitment to enhancing the streaming experience for both providers and viewers. By combining Synamedia’s technological prowess with our development expertise, we offer a solution that is secure, scalable, and tailored to the needs of the modern streaming industry.
A perfect OTT front-end platform definition by A.I
This week, we’ve got something fun and a bit different lined up. AI has been a hot topic for quite a while now, so we decided to run a little experiment. We asked a bunch of AI systems a simple question: what makes the perfect OTT front-end platform? The results were pretty interesting, covering everything from design to user experience. So, grab a seat, and let’s dive into what these AI systems have to say. ChatGPT 3.5 “The perfect OTT front-end platform offers an intuitive interface for seamless navigation and personalized content discovery. It ensures compatibility across various devices, maintaining a consistent user experience. With a vast library of high-quality content, including movies, TV shows, and originals, users can enjoy immersive viewing experiences in 4K Ultra HD and HDR formats. Advanced search and filtering options streamline content discovery, while interactive features like live polls enhance community engagement. Accessibility features ensure inclusivity, with closed captioning and multiple language support. Flexible monetization models cater to different user preferences, supported by robust analytics for data-driven decision-making. Continuous innovation drives regular updates and feature enhancements, keeping the platform competitive and relevant. Overall, it prioritizes user satisfaction through seamless streaming, diverse content offerings, and interactive features, making it the ideal choice for modern viewers seeking premium OTT experiences.” ChatGPT-4 “The perfect Over-The-Top (OTT) front-end platform is a streamlined, user-centric interface tailored to deliver high-quality streaming experiences. At first glance, a clean design with minimal visual clutter ensures seamless navigation. The home page welcomes users with personalized recommendations, derived from viewing history, trending content, and curated lists. Each suggestion is accompanied by vibrant cover art, providing an engaging visual preview. A robust search bar offers autocomplete suggestions, and filtering options for genre, release date, and ratings further enhance navigation. Content-specific pages deliver detailed information, including a synopsis, cast list, trailers, and reviews. Additional buttons for play, watch later, and playlist addition make accessing and organizing content effortless. A “Continue Watching” section on the home page enables users to resume interrupted streams immediately. To foster engagement, the platform includes social features like sharing options, watch parties, and user-generated ratings or comments. This interactivity cultivates a community atmosphere, enhancing the overall streaming experience. Additionally, a responsive design adapts fluidly to various devices, ensuring seamless playback on smartphones, tablets, and desktops. Multiple streaming quality options cater to diverse internet speeds, ensuring smooth playback even in areas with low bandwidth. Furthermore, the platform offers a holistic hub for content discovery, blending personalized recommendations, intuitive navigation, and social interaction, making it an indispensable tool for modern streaming.” Copilot “The ideal OTT front-end platform merges style and function for an unparalleled user experience. It features a clean, intuitive design that’s responsive and accessible, ensuring content is the star. Navigation is a breeze, with a structured menu and advanced search capabilities. Personalized recommendations and swift streaming enhance the user experience. Content is king, with multi-language support, parental controls, and social sharing capabilities. Discover new favorites through curated collections and AI-driven suggestions. Engage with interactive content, choosing storylines or joining live events. Technically, the platform is highly compatible and secure, offering offline viewing options. Round-the-clock customer support and a user feedback system ensure continuous improvement. This platform stands out in the OTT market by prioritizing user satisfaction and engagement.” Gemini “Imagine an OTT platform so intuitive, that finding your next binge-watch is a breeze. A clean interface with clear menus and high-quality previews lets you browse effortlessly. Powerful search and personalized recommendations help you discover hidden gems. “Continue Watching” keeps track of your progress across devices, so you can pick up right where you left off. This perfect platform seamlessly transitions between your phone, tablet, and smart TV, with smooth playback and offline viewing options for on-the-go entertainment. Multiple user profiles allow for customized experiences, while parental controls ensure safe viewing for young ones. Engage with watch parties, live chat events, or interactive features that bring content to life. Share your favorites and recommendations with friends on social media. This platform prioritizes user-friendliness, intuitive content discovery, and a frictionless viewing experience, all wrapped in a sleek and engaging interface. This is the future of OTT entertainment.” Conclusion The answers vary a lot, but every one of them agrees that the most important thing for the perfect OTT front-end platform is the experience that the final user will have while using the platform. That’s the one we fully agreed on at 2Coders Studio because the user experience was the main point that we had while building our own OTT front-end platform Velvet. Our platform is crafted to cater to the Entertainment, Sports, E-learning, and Enterprise sectors, delivering seamless content across all devices. Whether engaging customers, fans, or students, our integrated solutions captivate a wide range of audiences. Featuring high-quality video players, analytics, subscription management, and DRM, Velvet ensures secure content delivery and viewer engagement, making it a comprehensive solution for diverse needs. If you want to find out more about Velvet or how we can help you – feel free to schedule a meeting or consultation.
CASE STUDY: THE MOST INTERACTIVE GAMING STREAMING PLATFORM
CASE STUDY: The MostInteractive Gaming StreamingPlatform Learn how a top esports organizer successfully launched an advanced streaming platform, achieving over a 30% increase in fan engagement. Download our case study to discover the innovative strategies we employed! Get the Case Study for free Enter your email below, and we’ll send the full case study straight to your inbox.
Can Sports Streaming Replace Traditional TV?
The landscape of media consumption has experienced a profound shift. At the heart of this change is the emergence of sports streaming services, which have become a formidable force, disrupting the traditional television industry’s long-established dominance over live sports broadcasting. This article aims to delve into the intricacies of the current state of sports streaming, examining its influence on the conventional TV sector, and contemplating the prospective future of how we watch sports. To better understand the direction of sports viewership and its implication for broadcasters, advertisers, and audiences, we need to analyze the trends, technologies, and consumer behaviors driving this revolution. This will help us gain a clearer understanding of the trajectory of sports viewership. The Evolution of Sports Consumption The transition from traditional TV to sports streaming reflects broader changes in media consumption. Streaming platforms offer a level of convenience and personalization that traditional TV cannot match, allowing viewers to watch live sports events on their own terms. This shift is supported by advancements in technology and the increasing prevalence of high-speed internet, which has made streaming a viable option for a growing number of consumers. Economic Considerations The move towards online sports viewing has significant economic impacts. Streaming platforms invest heavily in acquiring sports broadcasting rights, as they believe that sports viewership will shift towards the digital realm. Although this shift is not yet fully profitable, it promises to have a transformative impact on the sports broadcasting landscape. The financial returns are expected to be colossal, making this a high-stakes venture. The User Experience Streaming services compete not only on their content but also on the quality of the user experience they provide. Viewers can now enjoy an immersive and engaging sports-watching experience with features such as high-definition streams, multi-angle views, and in-depth analytics. These state-of-the-art features, combined with the convenience of accessing them on any device, are setting new standards for sports broadcasting in the digital age. The Battle for Broadcasting Rights Streaming services like Amazon and Apple are becoming increasingly competitive in the sports broadcasting industry. They have secured exclusive contracts for popular sports events, which is changing the way sports are distributed to viewers. This trend is expected to continue, with streaming platforms potentially becoming the primary way people watch sports. The shift towards online streaming is an important development, indicating a change in how audiences worldwide will consume sports in the future. The Social Aspect of Sports Viewing The communal experience has long been a cornerstone of traditional TV sports broadcasting, uniting viewers in shared moments of triumph and defeat. Streaming services are keenly aware of this dynamic and are striving to emulate it through innovative features like real-time live chats and social media integration. These interactive elements are designed to foster a sense of community among fans, enabling them to connect and communicate with one another during live events. By enhancing the social dimension of sports viewing, streaming platforms are not only preserving the collective spirit of sports fandom but also enriching it for the digital age. The Future of Sports Broadcasting The trajectory of sports broadcasting appears to be steering towards a hybrid paradigm, where traditional TV and streaming services both contribute to the ecosystem. Yet, as advancements in streaming technology accelerate and an increasing number of consumers transition away from traditional cable, we may witness a progressive shift that favors streaming platforms. Apple Vision Pro is also emerging as an example of the future of sports broadcasting, showcasing how cutting-edge technology can enhance viewer engagement and provide unique experiences. This evolution suggests a future where the convenience and innovation of streaming could become the predominant means of sports content delivery, potentially redefining the broadcasting hierarchy and consumer preferences. Conclusion Sports streaming services are transforming the way we watch sports, offering a more personalized and convenient experience. As streaming services continue to invest in exclusive content and enhance the user experience, they are poised to become the primary destination for sports fans around the world. The debate over sports streaming versus traditional TV is far from settled, but one thing is clear: the landscape of sports broadcasting is evolving rapidly, and streaming is at the forefront of this transformation. If you are interested in learning more about how we can help you develop the perfect sports streaming platform for the future, schedule a free consultation with our OTT experts.
OTT Impact on the Media Industry
The rise of OTT technology has had a profound impact on various industries, but none more so than the entertainment industry. By enabling the direct delivery of content to viewers over the internet, OTT platforms have transformed the way entertainment is consumed. They offer a vast and diverse selection of content, ease of access, and customizable options that have significantly enhanced user experience and satisfaction. This has led to a surge in demand for quality and diverse content. In this article, we explore further into the transformative impact of OTT platforms on the media landscape. We’ll examine the innovative ways in which these platforms are redefining content creation, distribution, and consumption, and how they’re reshaping the competitive dynamics of the industry. Content Creation OTT platforms create a wide range of shows and movies using different methods. To keep viewers interested, they pay attention to what viewers like, use new ideas, and reach people from all over the world. These approaches help them produce captivating and diverse content. According to a recent report from our partner NPAW , user engagement in the video streaming industry has increased by up to 12% after a two-year drop. This rise in engagement has been attributed to improvements in streaming quality, which have been closely linked to viewer engagement levels. Let’s explore in more detail some of the factors that have enabled OTT platforms to create high-quality and diverse content.: Content Distribution OTT platforms have also disrupted the content distribution landscape, challenging the dominance of traditional media outlets and intermediaries. OTT platforms have leveraged the internet infrastructure and technology to deliver content directly to the viewers, eliminating the need for middlemen and reducing the costs and barriers to entry. Some of the benefits of OTT distribution are: Content Consumption The landscape of entertainment has been reshaped by the emergence of streaming services, offering a new way for audiences to engage with media. OTT platforms have enabled viewers to access a vast and varied library of content and customize and personalize their content consumption according to their preferences and moods. Some of the trends and implications of OTT consumption are: Competition and Collaboration OTT platforms have also reshaped the competitive and collaborative dynamics of the media industry, creating new threats and opportunities for existing and emerging players. OTT platforms have become formidable competitors to traditional media outlets, as they have gained a significant share of the viewership, revenue, and influence in the content market. OTT platforms have also become attractive partners and collaborators for content creators and distributors, as they offer access to a large and global audience, as well as a platform for innovation and experimentation. Some of the examples and outcomes of the competition and collaboration between OTT platforms and other media players are: Conclusion OTT platforms have proven profound and lasting impact on the media industry, transforming the way content is created, distributed, consumed, and competed. OTT platforms have offered a plethora of benefits and opportunities for the viewers, the content creators, and the content distributors, as well as posing some challenges and threats for traditional media outlets and intermediaries. OTT platforms have also stimulated the evolution and innovation of the media industry, as well as the regulation and governance of the content market. OTT platforms are here to stay and grow, and they will continue to shape the future of the entertainment landscape. At 2Coders, we understand the evolving needs of the media landscape. Our suite of services, including our multiscreen front-end app, Velvet, and a range of other solutions, is tailored to meet the diverse demands of today’s digital ecosystem. Whether you’re in the media, sports, or entertainment sector, we provide comprehensive tools and strategies to help you thrive in this dynamic environment. Ready to take your content strategy to the next level? Contact us for a free consultation and discover how our solutions can boost your business in the streaming world.
Monetizing content in the OTT industry: Challenges and advantages
The OTT industry is growing year by year, and as more and more viewers are leaving traditional TV and opting for streaming platforms, the gap between the two industries will rise even more. According to a report made by Grand View Research, the global OTT market size was valued at USD 62.03 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 18.7% from 2021 to 2028. However, with the increasing competition and ongoing fragmentation in the streaming market, the most important question for streaming providers is how to generate revenue and also retain customers. In this article, we will explore some of the successful and proven strategies for monetizing content in the industry, but also the challenges. Subscription-based model The most common and popular way of monetizing content in the OTT industry is the subscription-based model. This model involves charging customers a fixed monthly or annual fee to access a library of content, usually with no ads or interruptions. Some of the leading examples of this model are Netflix, Amazon Prime Video, Disney+, and Max. This model has advantages such as: However, there are some challenges: Because we always strive to have the best options for our clients, we signed a partnership with Evergent, a prominent provider of subscription and partner management solutions. You can find out more about the partnership in this article. Advertising-based model The advertising-based model is another common and effective way of monetizing content in the OTT industry. This model involves offering free or low-cost access to content but with ads inserted before, during, or after the content. Some of the prominent examples are Hulu, Tubi, and Roku Channel. The advertising-based model has a few benefits: However, the advertising-based model also has some shortcomings: Transaction-based model The transaction-based model is a relatively new and emerging way of monetizing content in the OTT industry. This model involves charging customers a one-time or pay-per-view fee to access a specific piece of content, usually a movie, show, or event. Some of the notable examples of this model are Apple TV+, Google Play Movies, and ESPN+. This monetization model has several strengths: But there are limitations like: Conclusion The OTT industry is a dynamic market, but also a challenging and competitive one. To succeed in this market, streaming platforms need to adopt and adapt different strategies for monetizing content, depending on their goals, resources, and audience. By doing so, they can create a sustainable and profitable business model, while delivering a satisfying and enjoyable experience for their customers. If you need help or assistance in choosing the right monetization strategy for your business, schedule a free call today so we can explore integration possibilities with our new product Velvet.