
White-Label OTT Platform: How It Works and When to Build One
A white-label OTT platform gets you to market in weeks, not months. Here’s how it works, what to look for, and when it’s the right call.
Marija Petrova, Marketing Specialist
27/08/2024 • 2 min read
The collaboration between 2Coders and FX Digital marks a new chapter in delivering dual-screen solutions that address the growing demands of modern consumers. By combining our expertise in native app development with FX Digital’s focus on connected TV apps and automation, we’re offering a unified approach that simplifies the complexities of multi-device interaction.
2Coders has long been recognized for its ability to create robust native apps that perform consistently across mobile devices. These apps are designed to provide users with a reliable and engaging experience, whether they’re interacting with content on a smartphone, tablet, or other mobile devices.
FX Digital complements this capability by bringing its expertise in connected TV apps. Their strength lies not only in developing high-quality TV apps but also in their use of automation to streamline the development process. This automation ensures faster deployment and reduces the likelihood of errors, providing a smoother path from development to launch.
Through this partnership, we’re able to deliver a cohesive solution that bridges the gap between mobile and connected TV screens. This integrated approach allows companies to offer their users a seamless experience, whether they’re switching between devices or using them simultaneously
Many companies need help with trying to ensure a consistent experience across different screens. These challenges can hinder user satisfaction and overall engagement from synchronization issues to varying user interfaces. Our partnership with FX Digital addresses these concerns directly.
By working together, we’re able to offer a solution that brings together the best of both worlds. The native apps developed by 2Coders ensure that users have a consistent experience on their mobile devices, while FX Digital’s connected TV apps provide a high-quality experience on larger screens. The automation processes employed by FX Digital further enhance this offering, allowing for faster and more reliable development cycles.
This joint solution is particularly valuable for companies looking to expand their digital presence across multiple platforms. By leveraging the combined expertise of 2Coders and FX Digital, businesses can overcome the common challenges associated with multi-screen experiences and deliver a unified product to their users.
By the time an organization has solid code QA in place, content QA is still running on prayer and manual spot-checks.
The testing pyramid was designed for applications where the UI is determined by code. For streaming apps powered by a headless CMS, it’s the wrong model. Content changes constantly (without a code release) and a test suite built on static content assumptions will break or give false confidence the moment editorial publishes something unexpected. The Testing Diamond inverts the priority, placing schema and contract validation at the centre rather than unit tests at the base.
The testing pyramid was designed for applications where the UI is determined by code. For streaming apps powered by a headless CMS, it’s the wrong model. Content changes constantly (without a code release) and a test suite built on static content assumptions will break or give false confidence the moment editorial publishes something unexpected. The Testing Diamond inverts the priority, placing schema and contract validation at the centre rather than unit tests at the base.
The testing pyramid was designed for applications where the UI is determined by code. For streaming apps powered by a headless CMS, it’s the wrong model. Content changes constantly (without a code release) and a test suite built on static content assumptions will break or give false confidence the moment editorial publishes something unexpected. The Testing Diamond inverts the priority, placing schema and contract validation at the centre rather than unit tests at the base.

A white-label OTT platform gets you to market in weeks, not months. Here’s how it works, what to look for, and when it’s the right call.

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We’ve built 180+ streaming apps across mobile and Connected TV, including a gaming streaming platform that needed to survive extreme live event traffic. QA architecture for CMS-driven platforms is something we think about a lot right now. If you’re working through the same questions, we’re happy to compare notes.