White-Label OTT Platform: How It Works and When to Build One
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A white-label OTT platform gets you to market in weeks, not months. Here’s how it works, what to look for, and when it’s the right call.
Partnership
Announcement:
NPAW & 2Coders
Marija Petrova, Marketing Specialist
27/08/2024 • 1 min read
At 2Coders, we focus on improving the streaming experience through intuitive and efficient applications. Our partnership with NPAW brings advanced analytics to our Velvet platform, offering valuable insights and better performance for streaming service providers.
Key Benefits
1. Improved Viewer Experience NPAW’s analytics provide insights into viewer behavior, helping us deliver a smoother, more personalized streaming experience on any device.
2. Reliable Performance By monitoring performance metrics, NPAW helps us quickly identify and resolve issues, ensuring your streaming service runs with minimal disruptions.
3. Data-Driven Decisions NPAW’s analytics offer comprehensive data that helps you make informed decisions about content and strategy, optimizing your service for better results.
4. Scalable Solutions Our combined technology is flexible and scalable, adapting to your business needs as you grow, ensuring consistent quality and reliability.
How We Achieve This
Seamless Integration: We’ve fully integrated NPAW’s analytics into Velvet through our SDK model, enabling a unified and efficient deployment process for service providers.
User-Focused Design: Our platform prioritizes an intuitive, engaging experience, enhanced by NPAW’s data-driven insights to refine and optimize the service continuously.
Future-Ready: We incorporate the latest in video technology and analytics, ensuring our solutions are always up-to-date and effective.
Who Benefits?
Broadcasters and Content Owners: Deliver high-quality content with real-time insights and performance optimization.
Sports Leagues and Event Organizers: Stream live events with low latency and high reliability, enhancing viewer satisfaction.
Independent Content Creators: Access scalable, cost-effective solutions that grow with your audience.
Streaming Service Providers: Benefit from a comprehensive solution that covers video delivery, user interface design, and more.
By the time an organization has solid code QA in place, content QA is still running on prayer and manual spot-checks.
Frequently asked questions
Does the testing pyramid work for streaming apps?
The testing pyramid was designed for applications where the UI is determined by code. For streaming apps powered by a headless CMS, it’s the wrong model. Content changes constantly (without a code release) and a test suite built on static content assumptions will break or give false confidence the moment editorial publishes something unexpected. The Testing Diamond inverts the priority, placing schema and contract validation at the centre rather than unit tests at the base.
Does the testing pyramid work for streaming apps?
The testing pyramid was designed for applications where the UI is determined by code. For streaming apps powered by a headless CMS, it’s the wrong model. Content changes constantly (without a code release) and a test suite built on static content assumptions will break or give false confidence the moment editorial publishes something unexpected. The Testing Diamond inverts the priority, placing schema and contract validation at the centre rather than unit tests at the base.
Does the testing pyramid work for streaming apps?
The testing pyramid was designed for applications where the UI is determined by code. For streaming apps powered by a headless CMS, it’s the wrong model. Content changes constantly (without a code release) and a test suite built on static content assumptions will break or give false confidence the moment editorial publishes something unexpected. The Testing Diamond inverts the priority, placing schema and contract validation at the centre rather than unit tests at the base.
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We’ve built 180+ streaming apps across mobile and Connected TV, including a gaming streaming platform that needed to survive extreme live event traffic. QA architecture for CMS-driven platforms is something we think about a lot right now. If you’re working through the same questions, we’re happy to compare notes.