White-Label OTT Platform: How It Works and When to Build One
March 17, 2026
A white-label OTT platform gets you to market in weeks, not months. Here’s how it works, what to look for, and when it’s the right call.
Partnership
Announcement:
Evergent & 2Coders
Marija Petrova, Marketing Specialist
21/03/2024 • 2 min read
Our clients can now benefit from advanced customer management and monetization solutions for streaming and digital subscriptions, thanks to our recent partnership with Evergent, the leading provider of subscription and partner management solutions. The collaboration enables us to provide clients with monetization solutions across media and entertainment, sports, education, and many more industries.
At 2Coders, we specialize in developing user-centric streaming experiences through connected TV apps, OTT platforms, and native mobile apps.
Our multiscreen front-end streaming platform, Velvet, has recently integrated Evergent’s solutions, enabling businesses to explore new revenue streams and reach wider audiences. With access to effective monetization tools such as dynamic pricing, flexible billing, and comprehensive analytics, Velvet users can drive viewer engagement and business growth.
Evergent’s scalable and reliable solutions seamlessly integrate with existing OTT infrastructure, minimizing deployment time and disruption.
Lalita Tadikonda, Evergent’s SVP, of Corporate Strategy and Business Development, said:
“Flexible subscription models are essential for sports streaming services and media companies that want to unlock new revenues, foster platform loyalty and gain valuable, data-driven insights into user behavior. I’m excited about this new partnership with 2Coders as it allows us to offer our customers in the world of media and entertainment more end-to-end offerings.”
David Santana, the Co-Founder of 2Coders, said:
“Our partnership with Evergent marks a fantastic milestone for 2Coders. By integrating its advanced monetization solutions into our strategic offering, we can unlock an array of new subscription management and revenue capabilities, enabling us to provide our clients with enriched streaming experiences that drive viewer engagement and enable business growth.”
Evergent’s portfolio of agile monetization and customer management solutions helps direct-to-consumer (D2C) brands, and telecommunications companies grow their subscription businesses with flexible monetization strategies, personalized offerings, and AI-powered optimization. The partnership with 2Coders equips streaming companies with a versatile innovation toolkit to deliver flexible pricing options, tailored subscription plans, and intuitive user experiences.
About Evergent
Evergent provides customer relationship management tools for global digital media, entertainment, and telecommunications providers. With customers in more than 180 countries ranging from small businesses to Fortune 500 companies, Evergent creates flexible, user-friendly solutions that streamline CRM processes and maximize monetization efforts. Evergent is a leader in customer management and monetization for streaming and digital subscription companies. For more information, visit evergent.com.
Frequently asked questions
Does the testing pyramid work for streaming apps?
The testing pyramid was designed for applications where the UI is determined by code. For streaming apps powered by a headless CMS, it’s the wrong model. Content changes constantly (without a code release) and a test suite built on static content assumptions will break or give false confidence the moment editorial publishes something unexpected. The Testing Diamond inverts the priority, placing schema and contract validation at the centre rather than unit tests at the base.
What is contract testing with Pact?
Pact is a consumer-driven contract testing tool that defines what your streaming app expects from its CMS or API, then verifies that the provider meets those expectations in CI. Instead of E2E tests that depend on live content, Pact tests run against defined provider states – deterministic scenarios like “homepage with a live event hero banner.” When a CMS content model changes in a way the app can’t handle, the Pact test fails before the change reaches production.
Related posts
Next.js vs Pure React for Web OTT Platforms
March 12, 2026
Next.js vs React for streaming platforms: which wins on SEO, load speed, and scale? Here’s the framework we use after 180+ OTT builds.
Your Streaming Testing Strategy Is Missing the Most Expensive Bugs
March 11, 2026
The hero banner had no image. 200K fans saw an error screen. This is the streaming testing model that prevents it.
We’ve built 180+ streaming apps across mobile and Connected TV, including a gaming streaming platform that needed to survive extreme live event traffic. QA architecture for CMS-driven platforms is something we think about a lot right now. If you’re working through the same questions, we’re happy to compare notes.