2Coders and Evergent partner to power flexible OTT subscription experiences

“Our partnership with Evergent marks a fantastic milestone for 2Coders,” said David Santana, the co-founder of 2Coders. “By integrating its advanced monetization solutions into our strategic offering, we can unlock an array of new subscription management and revenue capabilities, enabling us to provide our clients with enriched streaming experiences that drive viewer engagement and enable business growth.”
Streamlined Insights: Our Collaboration with NPAW Video Analytics

In the world of streaming platforms, user engagement is the key to success. As a company that’s always focused on meeting the evolving needs of our clients, we’ve noticed a growing demand for video analytics solutions that can provide valuable insights to boost engagement. Faced with client demands insightful video analytics, we teamed up with NPAW to meet this demand, as they offer a user-friendly interface and integration. This article focuses on our collaboration with NPAW and describes how we tackled the challenges, found solutions, and integrated their technology. The Challenge: Finding Reliable Video Analytics Integrations Our clients from different industries like sports, entertainment, enterprise, etc. needed insights into viewer behavior and platform performance in today’s data-driven world. NPAW, a well-known name in video analytics, was a great solution, with a reputation for its UI, integration capabilities, and feature-rich offerings. Solution: The 2coders-NPAW Partnership During our search for a video analytics solution, we crossed paths with NPAW and decided to partner with them due to their crucial attributes. The Integration Process: A Blend of Tech Expertise Our integration journey was a collaboration between our team of developers and the NPAW team: a. Identifying Requirements: The collaboration began with a thorough understanding of our project’s unique needs, laying the foundation for a tailor-made solution. b. Harmony in API Integration: NPAW’s well-documented APIs played a vital role. The streaming platform we’ve worked on communicated seamlessly with NPAW’s analytics backend, ensuring real-time data flow. c. Customization Unleashed: Recognizing the value of customization, we harnessed NPAW’s flexibility to create personalized dashboards, reports, and notifications, enriching the user experience. d. Testing and Assurance: Both teams conducted thorough testing to ensure that the integrated solution performed flawlessly and met the standards. The testing results were successful, indicating that the solution was fully functional. The Remarkable Results: Empowering Projects With NPAW’s video analytics seamlessly integrated, we achieved results that spoke volumes: The 2coders-NPAW partnership story shows how advanced technology and a focus on clients came together. By having an easy-to-use design, and giving helpful information, this teamwork changed how streaming services work. Our partnership highlights that when it comes to developing streaming solutions and helping clients with video data, working together in new and creative ways is the best path forward.
The Video Advantage: Why Your Website Needs Multimedia Appeal

Want to make your website more attractive? Are you curious about a simple yet powerful strategy to boost interaction? The solution is simpler than you think – add videos! Videos don’t just add a unique touch; they effortlessly convey content, hitting the sweet spot for your target audience. Beyond mere entertainment, videos serve as educational tools, fostering interaction and simplifying complex information. When you design a website, you should know what videos are more beneficial for your website and how to optimally utilize your video content. Research reveals that users spend approximately 100 minutes daily watching online videos, with video content constituting 82% of internet consumer traffic by 2023. From social media to websites, videos have become integral to digital engagement. A video can showcase emotion; it strengthens the reach and increases the website’s engagement, and, more importantly, it builds trust between the audience and the organization. What videos should you consider for your website? Now, let’s answer the main question. Why you should consider including videos on your website? Ready to dive into video content for your website? Check out our Mux Video #WordPress Plugin – a freeway that simplifies video integration. Download it here and reach more and more consumers.
Advantages of Third-Party Integrations in the OTT Industry

OTT services offer many advantages for customers, such as diverse and personalized content, on-demand and live streaming options, and access to various devices, such as smart TVs, smartphones, tablets, laptops, and gaming consoles. However, OTT services also face many challenges in the highly competitive and dynamic market, such as attracting and retaining customers, generating revenue and profit, complying with laws and regulations, and ensuring quality and security. To overcome these challenges and improve customer experience, OTT providers use third-party integrations, which are the process of connecting an application programming interface (API) from one application to another, which can improve the performance and functionality of a product or service. Third-party integrations connect APIs from different applications, enabling the product to do the same or similar functions as the external application. For example, an OTT provider can integrate a payment gateway, a social media platform, a content delivery network, or an analytics tool into their service. There are many advantages of using third-party integrations in the OTT industry, such as: In conclusion, third-party integrations are a powerful strategy for OTT providers to enhance their service and customer experience, as well as to overcome the challenges and opportunities in the OTT industry. By using the right third-party applications and tools, OTT providers can gain a competitive edge and create value for their customers and stakeholders. If you want to find out more about how we, with the help of the best third-party integrations in the market, can create the perfect streaming solution for your business – schedule a free consultation today!
Podcast Sync: Streaming Solutions for Creators

Podcasting has become a powerful medium for content creators to connect with worldwide audiences. As experts in building streaming front-end apps and integrating systems for content delivery, we offer solutions tailored to enhance your podcasting experience. Drawing from our extensive experience in adapting video players to audio and vice versa, our solutions are designed to meet the diverse needs of podcasters. Adapting Video Player to Audio: A Smooth Transition One of the unique strengths of our solution lies in its ability to transition between video and audio content. This feature is born out of our experience in developing streaming solutions that cater to both visual and auditory senses. Imagine a scenario where your podcast gains traction and you create engaging video content without the hassle of migrating to a new platform. Our solution ensures a smooth conversion, maintaining the essence of your podcast while enhancing it with visual elements. Cross-Device Accessibility: Reach Your Audience Anywhere Gone are the days when your audience was confined to a specific device. We designed a solution to provide a consistent and user-friendly experience across all devices: smartphones, tablets, or desktops. Statistics show that 75% of podcast listeners use mobile devices, emphasizing the importance of a responsive and intuitive design. We can help you connect with your audience on their preferred devices, expanding your reach and engagement. Integration Made Effortless: Connect and Expand Your Reach Our expertise in system integrations ensures that your podcasting experience is not limited to a standalone platform. Whether it’s integrating analytics or social media sharing options, we’ve got you covered. With our integrated approach, your podcast becomes more than just a series of episodes; it transforms into a dynamic, engaging experience. Tailored for Podcasters, Perfected by Experts Understanding the unique needs of podcasters is at the core of our solution. Our user-friendly interface is designed for both beginners and seasoned creators, offering intuitive tools for uploading, editing, and managing episodes. We believe that simplicity should not compromise functionality. That’s why we empower podcasters with robust features while maintaining an accessible user experience. Transforming Your Podcasting Journey The streaming solutions we offer are a result of years of experience in creating accessible and integrated solutions for content creators across various industries. The transition between video and audio, combined with cross-device accessibility and intuitive integrations, makes our solution the perfect choice for podcasters who want to enhance the quality of their content. Streamlined Podcasting: Simplify, Reach, Engage Make your podcasting experience enjoyable for your listeners. Our solution simplifies transitions between audio and video, reaching your audience on any device. It’s time to level up your content. Contact us and let’s make your content universally enjoyed!
Why Personalized Content Delivery Will be One of the Most Important Things in OTT This Year

OTT media services have grown a lot because they let people watch different kinds of content online, whenever they want, and on any device. OTT platforms have content like movies, TV shows, live sports, and news, for different tastes and preferences. But with so much content, how can OTT providers make sure they show the right content to the right audience at the right time? They use personalized content delivery. This means they show different content to different segments or individuals in their target audience, based on what they do, like, want, where they are, and other factors. Personalized content delivery makes the content more relevant, enjoyable, and memorable for the viewers, and helps to keep them engaged, loyal, and happy. Personalized content delivery is not a new concept, but it has become more important and challenging in the OTT space, due to the following reasons: Personalized content delivery can bring many benefits to both the OTT providers and the viewers, such as: Personalized content delivery is not a nice-to-have feature, but a must-have necessity for OTT providers who want to succeed in the competitive and evolving OTT market. Personalized content delivery is one of the most important things in the industry this year, and it will continue to be so in the years to come. That is why we at 2Coders, strive to find a way to use every technology needed to deliver the best-suited content that users want from the streaming platform. So, If you want to follow the trend and have the best platform, feel free to contact us.
Driving Enterprise Communication: A Case Study on Our Successful Development of Vbrick’s Mobile Video App Solution

In today’s fast-paced digital landscape, enterprises increasingly rely on video content to engage their employees, customers, and partners. Recognizing the need to empower their users with on-the-go access to video content, Vbrick, a leading provider of enterprise video solutions, partnered with our team to develop a feature-rich mobile app. The goal was to extend their video content management platform and API, allowing users to access and consume video content on their smartphones. This case study highlights the successful collaboration that resulted in integration with the existing backend, providing a valuable addition to Vbrick’s end-to-end video enterprise platform. Client Background: Vbrick is renowned for its robust video content management platform, which enables organizations to securely host, manage, and distribute video content. With a goal to expand their offerings and provide a holistic solution to the customers, Vbrick sought to extend their platform’s capabilities to mobile devices. They approached our team, seeking expertise in mobile app development to create a user-friendly solution for on-demand video streaming on iOS and Android devices. Project Scope: Our team developed a mobile app with the primary objective of enabling users to search, browse, record, and upload videos on their Android or iOS devices while complementing Vbrick’s existing web platform. Our Approach and Process: For the collaboration with Vbrick, we followed a well-defined and iterative process, ensuring that we met the client’s needs effectively. The process can be summarized as follows: By following this approach, we ensured that the development process was dynamic, adaptable, and aligned with Vbrick’s expectations. It allowed us to incorporate feedback, make necessary adjustments, and deliver a mobile app that met their unique requirements. Key Features and Functionality: The Vbrick mobile app offers a range of intuitive features to enhance on-demand video streaming: Results and Impact: The development and launch of the Vbrick mobile app resulted in several significant achievements: The collaboration between Vbrick and our development team led to the successful creation of a mobile app for on-demand video streaming. By integrating with Vbrick’s existing backend, providing an intuitive user experience, and enabling convenient content contribution, the app enhanced accessibility, expanded the user base, and streamlined the video consumption process. This case study highlights the significance of leveraging mobile technology to meet the evolving needs of enterprises in the digital era.
IBC 2023: Streaming’s Bright Future

#IBC2023 was an exciting event where we had a fantastic time connecting with industry professionals, making new acquaintances, and reconnecting with valued partners. Over conversations and discussions, we explored a variety of industry-related topics, such as integrations with #video players, #CMS, #monetization strategy, #AI, #sustainability, and more. The word that echoed throughout the event was “flexibility,” and it’s this quality that will drive us forward in the streaming industry. As we recap our experiences, it’s evident that the industry is thriving and rapidly growing. Here are our key takeaways from the show, which reinforce the vibrant state of an industry poised for continued expansion. AI: Making Streaming Better At #IBC 2023, one of the big topics was Artificial Intelligence (AI). But don’t worry, it’s not here to replace people. Instead, AI is like a helper for creators. It can personalize what you watch, making your #streaming experience even more enjoyable. It also speeds up the process of making shows and movies, which means you get to see new content faster. Evolving Video Players: A Glimpse into the Future One of the standout trends at IBC 2023 was the evolution of #video players. They are not just tools for streaming content anymore; they are becoming modern multi-cams with ultra-cool interfaces. These new interfaces offer exciting ways to interact with the player and its metadata. As tech enthusiasts, we can’t wait to try them out and see how they enhance the viewing experience. CMS Simplified: The Rise of User-Friendly OTT Platforms Content Management Systems (CMS) are transforming, and becoming incredibly user-friendly. It’s now possible to set up an Over-The-Top (#OTT) platform with just a few clicks, allowing you to manage all your platforms simultaneously. This ease of use opens up new opportunities for content creators and distributors to reach their audiences effortlessly. Diversifying Business Models: Beyond SVOD The industry is recognizing the need for diversified business models beyond Subscription Video on Demand (#SVOD). Fast channels (#FAST) and Advertising Video on Demand (#AVOD) are emerging as leading alternatives. These models are not only attractive to viewers but also help increase customer retention. As we explore these options, expect a dynamic shift in how content is monetized. Device Fragmentation and Monetization Challenges Device fragmentation continues to be both a challenge and an opportunity. It presents the chance to provide unique user experiences to niche audiences. At IBC 2023, discussions revolved around monetization options that can effectively address this challenge. Finding the right balance between revenue generation and user satisfaction remains a top priority. Advancements in Streaming Technology Streaming technology is on the cusp of remarkable advancements. Expect higher resolution options, smoother playback, reduced buffering times, and low latency. These improvements will also bring about more efficient content delivery networks (CDNs) and transcoding capabilities. Adaptive streaming techniques will ensure a consistent viewing experience across diverse devices and networks. Personalized Content Recommendations With the sheer volume of streaming content available, personalized #recommendations are becoming essential. Advanced algorithms and machine learning will analyze user preferences, viewing history, and social media interactions to offer tailored content suggestions. This personal touch aims to enhance user satisfaction and drive engagement. Monetization Strategies and Models The quest for innovative monetization strategies continues. IBC 2023 showcased approaches such as Advertising-supported Video on Demand (AVOD), FAST channels, Transactional Video on Demand (TVOD), and hybrid models. These strategies aim to strike a balance between revenue generation and value delivery to consumers while catering to diverse market segments. Sustainability Takes Center Stage Sustainability emerged as a prominent theme at IBC 2023. The industry is increasingly focusing on eco-friendly practices, such as optimizing data centers and adopting energy-efficient technologies. This aligns with global #sustainability goals and reflects the industry’s commitment to reducing its environmental footprint. Conclusion IBC 2023 was a testament to the dynamism of the streaming industry. The trends and insights gathered from the event point toward a future where streaming technology continues to evolve, personalized experiences reign supreme, and sustainability becomes a cornerstone of the industry’s growth. As we embrace these changes, we look forward to a streaming landscape that offers more innovative and engaging experiences for viewers worldwide. If you couldn’t meet us at the event, and you need help with custom integrations, platform development, or professionals, reach out now, and let’s explore how we can work together to shape the future of streaming, making it simpler and better for everyone.
Top 8 streaming trends for 2023 explained

As we find ourselves well into 2023, the landscape of digital advertising continues to evolve rapidly. Don’t miss out on the latest streaming trends that are reshaping the industry. Whether you’re already part of the digital revolution or just getting started, these key trends will undoubtedly shape the way we consume and monetize content moving forward. Let’s explore once again the exciting streaming trends for 2023 that you need to be aware of and embrace! To stay competitive, embrace these trends and deliver high-quality content to audiences worldwide. The future of streaming is bright, so let’s make the most of it!
Transforming Streaming Experiences: Our Dynamic Partnership with Bitmovin

In today’s digital landscape, delivering seamless streaming experiences is crucial for businesses. As consumer demand for high-quality video content across devices grows, partnerships play a vital role in meeting these expectations. That’s where our collaboration with Bitmovin, a leading provider of video infrastructure solutions, comes into play. Together, we’re revolutionizing how we deliver and optimize streaming experiences. With Bitmovin’s cutting-edge technologies and our shared focus on exceptional user experiences, we’re reshaping the streaming service landscape. In this article, we’ll explore the valuable partnership between our organizations and its impact on the world of streaming services. Boosting Efficiency and Performance: Bitmovin’s Player Redefines Development Experience Our partnership with Bitmovin has been a transformative experience for our development team. We were thrilled when we learned about their range of solutions. Among them was Bitmovin’s Player, which stood out as a true gem. Its robust feature set and extensive documentation make it fit perfectly within many use cases and implementation a breeze. Moreover, the exceptional communication and support from the video workflow experts at Bitmovin proved invaluable in streamlining our development process. The Bitmovin Player offers many advantages that set it apart from other players in the market. Development best practices show that clean and concise code leads to improved performance, easier maintenance, and a better streaming experience for viewers, and this is a strong point of Bitmovin’s Player. With its clear and well-structured code base, we were able to seamlessly integrate the player with minimal code requirements, which is standard for their wide range of dedicated SDKs that cover every major device type on the market, such as Web, iOS, Android, Smart TVs, Set Top Boxes, and more. This saved us valuable development time and hundreds of hours each year by utilizing Bitmovin’s Player across each device and ensuring that our streaming experience was optimized for efficiency. Unlocking User Insights and Elevating Viewer Experience Furthermore, the built-in Bitmovin Analytics integration for the Bitmovin Player empowered us by providing comprehensive insights into user behavior, content, and ad performance. By leveraging these data points, we gained a deeper understanding of our audience, their viewing patterns, and their preferences. Armed with this information, we were able to make data-driven decisions to improve our content offerings and enhance the overall user experience. User experience lies at the heart of software development, and Bitmovin’s Player delivers. Research conducted by the Nielsen Norman Group shows that a seamless and consistent user interface across platforms leads to higher user satisfaction. This is where the customization aspects of Bitmovin’s Player step in. By utilizing this powerful feature, we were able to create a unified Player interface that seamlessly deploys to multiple platforms, providing a consistent and captivating experience across any device. One of the key benefits of the Bitmovin Player is its flexibility. Our UI designers were able to make real-time modifications and customizations on the fly, ensuring that our streaming service reflected our brand identity and catered to our users’ preferences. This dynamic approach t greatly expedited the design process and allowed us to iterate and optimize our user interface to perfection. Additionally, to guarantee a better viewing experience for users, the adaptive nature of Bitmovin’s Player also plays a vital role. To ensure content is always streamed in the highest quality possible, the Player constantly monitors the available bandwidth of the user and dynamically requests the best content in the best quality available according to their connection strength. This is important as it helps maintain a consistent viewing experience and eliminates buffering. Bitmovin Partnership Sparks Innovation Our partnership with Bitmovin has been an outstanding journey of innovation and growth. We have redefined the streaming service landscape by harnessing the power of Bitmovin’s advanced streaming technologies and combining them with our unwavering commitment to exceptional user experiences. Together, we continue to pave the way for seamless streaming experiences that captivate audiences across platforms. As we look ahead, we are excited to deepen our collaboration with Bitmovin, confident that our shared expertise will keep us at the forefront of the industry, constantly exceeding the evolving demands and expectations of our users. With Bitmovin as our trusted partner, we are poised to deliver unparalleled streaming experiences that leave a lasting impression.