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Top Tips for Attending IBC 2025:
Pro Advice From Seasones Visitors & Exhibitors
Marija Petrova, Marketing Specialist
25/09/2025 • 3 min read
Planning to attend IBC 2025 in Amsterdam? Whether you’re a first-timer eager to explore or a returning attendee ready to make the most of the show, having a few insider tips can turn a busy week into a smooth and inspiring experience.
As long-time IBC visitors and exhibitors, our team has learned the ropes—sometimes the hard way—so we’re sharing our best advice to help you get the most out of the world’s leading broadcast, media, and entertainment technology event.
1. Get Ahead: Register Early & Download the IBC App
It sounds obvious, but early registration saves you time and stress—plus, you can secure your free travel pass for trams and metro during the show. The official IBC App is your pocket guide for everything: hall maps, session schedules, and quick exhibitor searches (handy when you’re trying to find that booth you heard about over coffee).
2. Plan Your Route—Your Feet Will Thank You
With multiple halls, each dedicated to different areas of media tech—from OTT streaming to AI solutions—the layout can feel like a maze. Plan your day by location to avoid sprinting across the RAI. Think of it as a fitness plan you don’t want.
3. Pack the Essentials (and a Few Comfort Items)
Comfortable shoes are non-negotiable—break them in before you arrive. Add a refillable water bottle, light snacks (protein bars are a lifesaver), and lip balm to your daily kit. The air-con can be unpredictable, so layers are your friend.
4. Leave Room for Serendipity
While a plan keeps you focused, the magic of IBC often happens between meetings—like discovering a hidden innovation stand or running into a potential partner while grabbing a drink at The Beach. Leave some open space in your schedule for the unexpected.
5. Insider Tips From Our Team
We’ve collected real, practical advice from our own IBC experiences—spanning everything from smart footwear choices to navigating the halls like a pro:
- Romy Suarez, Global Sales & Alliances Manager: “Never underestimate the power of two pairs of shoes. Swap daily to give your feet a break—it’s the difference between ending Day 4 standing tall or hobbling like you’ve done a marathon.”
- Dailos Medina, Co-founder: “Plan your meetings in hall clusters. Back-to-back meetings in opposite corners of the RAI will turn you into an accidental sprinter—and not the fun kind.”
- David Santana, Co-founder: “The Beach isn’t just for drinks—it’s one of the best informal networking spots. Some of our best leads started over a quick drink there.”
- Marija Nikolova, Marketing Lead: “Always have a small ‘emergency kit’—power bank, mints, painkillers, and a pen. You’ll thank yourself when you’re halfway through a 10-hour day.”
6. Networking Is Everywhere
- IBC is as much about conversations as it is about technology. Industry leaders, innovators, and newcomers are everywhere—from conference stages to coffee queues. Don’t be shy; a quick chat could lead to your next collaboration. Pro tip: keep LinkedIn handy for quick connects.
7. Visit Us at IBC 2025
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We’ll be there too, showcasing our latest solutions at Booth 5.B10. If you’re curious about how we’re shaping the future of streaming app experiences, come by and say hello.
Want a guaranteed time with our team? Book a meeting with us here
8. Enjoy Amsterdam (But Pace Yourself)
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Amsterdam during IBC is buzzing—canal strolls, lively evenings, and late-night networking. But remember: IBC is a marathon, not a sprint. If you get the chance for an early night, take it. Your future self will thank you.
Final Word
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IBC is a week where ideas, innovations, and connections all come together under one roof. With a little preparation—and a few insider hacks—you can focus less on logistics and more on the inspiration that makes this event special.
See you in Amsterdam! 🇳🇱
Frequently asked questions
Does the testing pyramid work for streaming apps?
The testing pyramid was designed for applications where the UI is determined by code. For streaming apps powered by a headless CMS, it’s the wrong model. Content changes constantly (without a code release) and a test suite built on static content assumptions will break or give false confidence the moment editorial publishes something unexpected. The Testing Diamond inverts the priority, placing schema and contract validation at the centre rather than unit tests at the base.
Does the testing pyramid work for streaming apps?
The testing pyramid was designed for applications where the UI is determined by code. For streaming apps powered by a headless CMS, it’s the wrong model. Content changes constantly (without a code release) and a test suite built on static content assumptions will break or give false confidence the moment editorial publishes something unexpected. The Testing Diamond inverts the priority, placing schema and contract validation at the centre rather than unit tests at the base.
Does the testing pyramid work for streaming apps?
The testing pyramid was designed for applications where the UI is determined by code. For streaming apps powered by a headless CMS, it’s the wrong model. Content changes constantly (without a code release) and a test suite built on static content assumptions will break or give false confidence the moment editorial publishes something unexpected. The Testing Diamond inverts the priority, placing schema and contract validation at the centre rather than unit tests at the base.
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